English 
13
Feb
Feb
Why Did Super73 Fail in India? A Deep Dive into the Challenges and Lessons Learned
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Hyperhub / 2 weeks
- 0
- 7 min read
Super73, a brand known for stylish electric bicycles or e-bikes, has been making a big splash globally, especially in the USA and Europe. Retro styling, performance, and building a community around e-mobility seemed like the perfect recipe. On the contrary, despite witnessing heavy demand for electric vehicles in India, Super73 failed to grab the eyeballs. […]